Beyond the third generation

“From shirtsleeves to shirtsleeves in three generations” is perhaps the world’s most famous phrase about family businesses. It’s universal – just said in different ways. The Chinese say “Fu bu guo san dai” – wealth never survives three generations. The Brazilians say “Pai rico, filho nobre, neto pobre” – rich father, noble son, poor grandson. And the Italians say “Dalle stalle alle stelle alle stalle” – from the stables to the stars and back to the stables.

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